Privacy Policy

1. Introduction

Midlands Trichology is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, contact us, or book a consultation.

We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Midlands Trichology is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how your information is handled, you can contact us at:
Midlands Trichology
79 Station Street ,Burton On Trent, Staffs, DE14 1BT
Email: reception@midlandstrichology.co.uk
Tel: 01283 568013

3. Information We Collect

We may collect and process the following types of personal data:

Information you provide directly.

Name
Email address
Telephone number
Information provided through contact forms or appointment bookings
Any information you provide relating to hair or scalp concerns when requesting a consultation

Technical information

IP address
Browser type and version
Device information
Website usage data through cookies or analytics tools

4. How We Use Your Information

We use your personal data to:

Respond to enquiries submitted through the website
Manage appointment bookings
Provide consultation or treatment information
Improve the website and user experience
Comply with legal obligations

We only process your personal data when we have a lawful basis to do so.

5. Lawful Basis for Processing

Under UK GDPR, the lawful bases we rely on include:

Consent – when you provide your details through forms or communications
Legitimate interests – to operate and improve our website and services
Legal obligations – where processing is necessary to comply with the law

7. Sharing Your Information

We do not sell or rent your personal data to third parties.

Your information may be shared with trusted service providers where necessary to operate the website or manage bookings (such as website hosting or appointment systems). These providers are required to keep your information secure and confidential.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or administrative requirements.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate information
Request deletion of your personal data where appropriate
Object to or restrict certain types of processing
Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details provided above.

10. Cookies

Our website may use cookies to improve user experience and analyse website traffic.

Cookies are small files stored on your device when you visit a website.
You can control or disable cookies through your browser settings.
More information may be provided in our Cookie Policy.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these websites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication.

13. Complaints

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication.

If you are concerned about how your personal data is handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://ico.org.uk