Demi Griffiths
Demi Griffiths – Founder & Lead Trichologist, Midlands Trichology
Welcome. I am Demi Griffiths, a fully qualified, registered, and award winning Trichologist who has turned personal experience into a mission to help others facing hair and scalp challenges. My journey is not just professional – its deeply personal. I established Midlands Trichology to bring exceptional hair loss solutions closer to the midlands, while maintaining the highest standards of clinical care and safety.
My Background & Qualifications
With over 25 years working in the hair industry, my training credentials reflect a deep commitment to professional excellence.. I am fully qualified in trichology, having obtained the level 4 ITECH certificate from the only accredited course of its kind in the UK. I am also a full member of The World Trichology Society ( WTS ), whose members commit to strict ethical standards in patient care, and ongoing continued education.
Over the years I have been honoured with multiple awards- including the Trichocare Development Award 2019, Gold Entrepreneur of the year 2021 at the British Hair & Beauty Awards, and Midlands Hair Loss Clinic of the Year 2023.
What Is Trichology And Why It Matters
Trichology is the scientific study of the hair and scalp. A trained Trichologist does not just treat hair- they assess underlying causes ( nutrition, hormones, lifestyle, genetics and stress ) to design a complete, holistic , scientifically and medically backed plan tailored to the individual.
Myself and my team take a holistic, multi dimensional approach. Combining a detailed consultation, advanced diagnostics and regenerative treatments.
My Personal Story – What Inspired Midlands Trichology
My own path to trichology began when I noticed my hair thinning at around the age of 25. My first attempt at help was my GP, who simply told me that it was my age , a conclusion that I was not willing to accept.
Desperate for answers, I then sought help from a high profile trichologist based on Londons Harley Street. After four costly appointments, I was still left without a diagnosis. The hair thinning continued. Finally, after many visits, I convinced my GP to refer me privately to a Dermatologist – where I was diagnosed with Androgenetic Alopecia, female pattern hair loss. A genetic condition rarely seen so advanced at such a young age.
Though relieved to have a diagnosis, I was frustrated by the lack of holistic information, guidance, and treatment options – skin specialists could not address the full spectrum of hair and scalp. I felt let down, but, instead of giving up and accepting it, I channelled my emotions and frustration into purpose. I threw myself into research, plunging deep into the science of the hair, craving knowledge.
Years of dedication followed – training, studying, and eventually qualifying as a consultant Trichologist. I have striven to create a clinic founded on honesty, transparency, empathy, and real expertise. A place where people would not be brushed off with vague explanations, but would receive real, tailored support.